In a previous article: ‘You & Your Corporate Wear Supplier – How to Find the Perfect Fit’ the role of corporate clothing supplier and how that ties in with your workwear policy, staff comfort and brand awareness was discussed. The next step is to fully consider every potential option before heading to your corporate wear supplier.
The fuller the brief and intended aims, the closer you can get to your desired corporate outlook, reflecting your business in the way you see fit saves time and money. It’s better to work out the quirks and nuances at this stage, matching up what could be initially perceived as wildly different options, such a professional outlook with an intention of engaging with a younger/older audience.
So what should you be considering before heading to the brief writing stage?
- Define the corporate image and identity you want to portray – professional, friendly etc.
- Understand the needs of each section of your staff and which garments are better suited for each area in terms of design, safety and comfort.
- Match up colours and fabric where possible with the company branded colours.
- Discuss logo and branding and whether embroidered company logos will work for you.
Once you have a favoured design and look it’s time to think about the processes for the future. It is important to consider the size of the garments you are ordering and the comfort levels for each staff member. Where possible, staff should be able to try the workwear before purchasing for their size, especially where branding and print or embroidery are part of the finished uniform.
In terms of budget and timing, consider whether bulk buying in a wide variety of sizes works for your business, or whether regular, individual orders can be made within cost and on time.
One other consideration that is becoming ever more important is ethical trading and responsible workwear suppliers should provide you with all the information you need as to where their goods are sourced and to demonstrate that their clothing is ethically manufactured to ensure the ethical and social impacts of their actions are accounted for, that they have adopted internationally recognised guidelines such as Fairtrade, Rainforest and Oeko Tex Standard 100 etc.
If you would like to speak to a member of the Wray Bros team we would be more than happy to help your team look good, feel comfortable and look the part in terms of your corporate branding and messaging coming across to customers. Whether its ladies corporate clothing or mens corporate clothing we can help you plan and budget your outfits that will become an integral part of your staff management and marketing strategy. Give Wray Bros a call today on 0151 709 2271 for expert advice and guidance.